Making waves in broadcasting
by Joy Duckett Cain
I don't think that bad things happen; I think you're faced with challenges. I was 16 when I got pregnant; my son was born when I was 17. My mother and everyone else saw it as terrible--the end of my life. Mom wanted me to have an abortion and continue my education, but I wanted to have the baby. [more]
America; Right-wing radio stations
by Andrew Stephen
This week I did something that very few Americans do: I listened to "liberal" talk radio, the supposed antidote to the jungle of right-wing broadcasting that deluged the nation from the moment Ronald Reagan forced the end of the "fairness doctrine", which had governed US broadcasting since 1949. And I came to a sad conclusion--that the middle and left are incapable of producing radio that can compete with the daily outpourings of the right. [more]
Dialing into a radio career
by James van Osdol
I love music. Not love it, like "Of course I enjoy music. I like ice cream and rainbows too." Uh-uh. I mean, love it. Music is what makes me happy, defines my moods--I live it, drink it, devour it, can't get enough of it. It's my passion. That's why, when I was in college, the only thing that mattered to me was landing a career that would allow me to totally immerse myself in music. The perfect career for me was obvious. I needed to get a job in radio. [more]
Radio is the tool to tune into ethnic consumers
by Gary Fries
Multi-cultural marketing has the same goals as any targeted campaign, and that is to reach a specific consumer and motivate him to action. Studies show that consumers are more receptive to a message when it is personalized and delivered in an environment that is a central part of their lifestyle. [more]
Radio 4's little sister could soon become the star of the show
by Micheal Leapman
Listen carefully when you switch on, and you might just hear the plates moving beneath the BBC's talk-radio networks. By the end of 2005, Radio 4 will still boast more listeners than its sprightly little sister, Radio 5 Live, but the gap will continue to narrow, probably at a faster rate. [more]
America: the trouble with the new liberal talk-radio station
by Andrew Stephan
If you drive across America and switch on the car radio you are bombarded with radio stations--some reaching a large audience and lasting many miles as you travel, others staying with you only an infuriating few minutes. [more]
XM Radio Looks Beyond Audio
by Steve Finlay
Fast-growing XM Satellite Radio is on a roll as it plays every type of music - in addition to offering comedy, news and sports shows on its 150 channels. [more]
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